Fusion Entertainment

EMEA Sales Director

May 2017 ~ May 2018

Owned by Garmin Inc., Fusion Entertainment is the market leader in marine entertainment systems, with new joint activities with Garmin within the Recreational Vehicle market.

Key Personal Achievements

  • Above target results every month 

  • Broke monthly sales records every month since taking on the position


6-month Interim Sales Director

Mar 2015 ~ Aug 2015

Joined the small management team of this local highly successful organization providing off the shelf, bespoke solutions to house, and install a variety of high-end marine electronic products across the world. The key focus was to review, design and implement a distributor strategy, then to re-launch and raise the market awareness of Scanstrut globally. 

Key Personal Achievement 

  • Market analysis to identify brand inactivity, and put in place steps to reinvigorate growth and penetration of product at a market level.

  • Developed and implemented a global marketing strategy and distributor agreements to cope with global differences in trading and the required strategic benefits in those territories.

  • Conducted a review of all strategic accounts to identify margin losses and implemented a mitigation plan to redress leakage and provide support to key customers as a rescue plan to slow/close sales defic

Silva UK Ltd UK

Sales and Support Manager

Jun 2004 ~ May 2007 

Silva SE was the dominant Swedish outdoor and marine equipment manufacturer 

Key Personal Achievements

  • Responsible for UK sales with an above budget growth annually

  • Developed a new sales model for UK and subsequently Northern Europe.

  • Recognized as a Product and strategy internal expert

  • Identified by Managing Director to develop the Silva Nexus brand across EMEA

Ocean LED

Marine Sales Manager EMEA & APAC

Sept 2015 ~ May 2017

Joined OLED, became the Global market leader in the manufacture of underwater LED lighting both for marine infrastructure projects and marine craft.

Key Personal Achievements

  • Conducted a full market assessment to identify growth opportunities. 

  • Creation and implementation of Global pricing strategy & marketing scheme.

  • Always exceeded sales targets.

  • Design and implementation of a forecasting process for internal use with production and external use with customers.


International Sales Manager - EMEA

Jun 2007 to Feb 2015

Navico is the global leader in marine Electronics, parent to 4 major brands, employing c1400 people with distribution channels in 100+ countries worldwide.

Key Personal Achievements 

  • Based on success in the role, responsibilities grew from just B&G to all the 7 major brands.

  • Realigned distribution channels from over 200 to 60 partners.

  • Management of annual sales target for EMEA.

  • Achieved above budget growth annually.

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