Previous Positions held

Fusion Entertainment

EMEA Sales Director

May 2017 ~ May 2018

Owned by Garmin Inc., Fusion Entertainment is the market leader in marine entertainment systems, with new joint activities with Garmin within the Recreational Vehicle market.

Key Personal Achievements

  • Above target results every month 

  • Broke monthly sales records every month since taking on the position

Scanstrut

6-month Interim Sales Director

Mar 2015 ~ Aug 2015

Joined the small management team of this local highly successful organization providing off the shelf, bespoke solutions to house, and install a variety of high-end marine electronic products across the world. The key focus was to review, design and implement a distributor strategy, then to re-launch and raise the market awareness of Scanstrut globally. 

Key Personal Achievement 

  • Market analysis to identify brand inactivity, and put in place steps to reinvigorate growth and penetration of product at a market level.

  • Developed and implemented a global marketing strategy and distributor agreements to cope with global differences in trading and the required strategic benefits in those territories.

  • Conducted a review of all strategic accounts to identify margin losses and implemented a mitigation plan to redress leakage and provide support to key customers as a rescue plan to slow/close sales defic

Silva UK Ltd UK

Sales and Support Manager

Jun 2004 ~ May 2007 

Silva SE was the dominant Swedish outdoor and marine equipment manufacturer 

Key Personal Achievements

  • Responsible for UK sales with an above budget growth annually

  • Developed a new sales model for UK and subsequently Northern Europe.

  • Recognized as a Product and strategy internal expert

  • Identified by Managing Director to develop the Silva Nexus brand across EMEA

Adrian Gray

Managing Director

Adrian has been a marine industry professional for over 26 years. He has Senior international Sales Manager experience spanning 15 years working with Global Marine Industry Leaders providing distribution solutions and sales chain management. This extensive experience coupled with an engineering background has provided Adrian with strong analytical skills, specialising in trade terms, team management, P&L and account management, pricing strategies, accurate forecasting and contract negotiations. Adrian makes insightful winning decisions to successfully develop business initiatives to maximise profit, minimising cost and margin leakage. He always works with the aim to ‘do better’ thus driving continuous improvement. Adrian is confident in communicating at all business levels and thrives equally in a team environment as well as sole project activity. He also ensures the task is finished on time and on target.

A Cat 3 sailor and avid watersports participant, Adrian also has the ability to see things from the customers perspective. 

Ocean LED

Marine Sales Manager EMEA & APAC

Sept 2015 ~ May 2017

Joined OLED, became the Global market leader in the manufacture of underwater LED lighting both for marine infrastructure projects and marine craft.

Key Personal Achievements

  • Conducted a full market assessment to identify growth opportunities. 

  • Creation and implementation of Global pricing strategy & marketing scheme.

  • Always exceeded sales targets.

  • Design and implementation of a forecasting process for internal use with production and external use with customers.

Navico

International Sales Manager - EMEA

Jun 2007 to Feb 2015

Navico is the global leader in marine Electronics, parent to 4 major brands, employing c1400 people with distribution channels in 100+ countries worldwide.

Key Personal Achievements 

  • Based on success in the role, responsibilities grew from just B&G to all the 7 major brands.

  • Realigned distribution channels from over 200 to 60 partners.

  • Management of annual sales target for EMEA.

  • Achieved above budget growth annually.

Adrian Gray

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